Built on Service, Proven With Numbers
Brian Little spent three decades building businesses and fifteen years inside the insurance industry. What he kept seeing was the same gap: employers paying more every year for benefits, and employees using them less. Thrive Benefits Group was his answer — a firm built on the belief that serving people well and running the numbers honestly aren't competing priorities. They're the same job.
What started with Brian grew into a family operation in the most literal sense — two generations of Littles work here, alongside advisors who've been welcomed in like family. That's not a branding angle. It's why clients get callbacks on the first ring and straight answers on the first call.
Today TBG designs benefit programs — SIMRP, DPC-anchored plans, supplementals, group health — for nonprofits, care organizations, and employers who need every dollar to work. No new budget required. The results are on our case study pages, with real names attached.
